DoubleClick deal can continue

Google announce the FTC has approved of their acquisition DoubleClick.  This great news for Google in to ongoing on line advertising business.

I am glad to see that it can continue.  The FTC had no issues, so hopefully this is a done deal.

Congratulations to both Google and DoubleClick.

I said I would and I did!

No, I didn't solve the worlds problems.  Instead I added Adsense Video Units to this blog, why?  I am not exactly sure. 

I don't spend much time a YouTube, So  guess I can now catch some video here.  Besides, I said I would. 

Enjoy the videos.

Later

Video's and AdSense join forces

Google AdSense has added Video Units to their offerings. Basically a really nice YouTube player with some ads around it and across the bottom of the screen.

 Here is their video. 

At this time my AdSense account wasn't updated, so I was not able to create my own player.  I will post again when it works.  We can see how easy it is.

Bye for now

AdSense and Zlio

The AdSence blog had an entry about AdSence on Commerce Site.  They showcased Zlio.com.  I must admit and nice integration of AdSence and Zlio.

This was my first introduction to Zlio.  An interesting concept.  I am not sure how successful anyone can be at building these Zlio sites, I suppose like AdSense you can make a few dollars.

The concept behind Zlio, best I can tell, is that the site advertises products available by other online retailers.  The retailers pay commission on sales.  I just don't know how likely you are to drive traffic to the Zlio sites to encourage people to purchase from your site.

Would a non-profit be able to ask their members to use the site?  Thus the organization could raise some money. I suppose that is an approach.  However, to build a store with Zlio that would have to use that broad range products would take quite some time to add to the store.  

I am going to play with this some more and see what happens.  I will try and report back.

Have a nice weekend. 

Blogger + AdSense = In Line Ads

AdSense and Blogger have added an new in line ad feature for Blogger users.

This feature allows Blogger users to include ads between posts with out having to edit the template.  After doing that with limited success I for one am happy to see this point and click way of adding inline ads.  Check out the Inside AdSense: Get inline for all the great screen shots on how to set this up on your blog.

Happy blogging.

Adsense for Communities

Here is a nice blog entry from the Adsense folks on ad placement and design for community sites.  Also a with the blog is a link to Section Targeting which I didn't even know existed.  The idea targeting section, like the post portion of a forum makes great sense. 

If you run a community and use Adsense take the 2 minute read, it's well worth it.

Blogger tweaks

So I spent a little time tweaking my Blogger template today.  I did three things.

I changed the Template, a little lighter in color easier of the eyes, so I think.

I added my del.icio.us links, with the Google label. If you are Google Junkie and want to add me to your del.icio.us Network, feel free. A lot going on with Google, the more eyes watching the better.

I changed how AdSense is included in the the template.  I did the ad set ups in my AdSense account and added channels.  I then used the HTML/Javascript element to include it in the side bar.  For the top and bottom of the template I had to edit the HTML.  Not to bad pretty straight forward template so the right place to paste was easy to find.

Thanks for reading and have a great day.

First exposure to Blogger

Putting this blog on Blogger was intentional. If I am writing about Google then I should use Google to do so. As Google has said they eat their own dog food . So shall I, so far tasting pretty good.

Well, back to setting up Blogger. Overall, very quick and easy. The longest part of the process was choosing a name that wasn’t already in use. With that obstacle behind me on to the template. Again very easy, though I want to tweak it;. why, because I can. Blogging for another day on that one.

For today I had three goals.

• Setup blog, done, easy
• Setup AdSense, done. Fairly easy. I had an AdSense account already and want to use that account. The option was there and it all seemed to work fine. The only issue was that an email was sent by AdSense for me verify the access. I didn’t expect that and went on a little troubleshooting adventure. Then I checked my email and found the missing link. I didn’t see any indication that I should be looking for the email. Not a big deal just would easier if I had know to check my email.
• Setup Analytics, done, easy. I have used Analytics on quite a few sites, so setting up a new website profile and inserting the tracking code was old hat. I was surprised Blogger didn’t have a point and click way to add the tracking code. Like they do for AdSense.

Over all and B+ for Blogger and my first impressions.

Thanks for reading